Did you know that direct mail continues to be one of the most widely adopted and effective methods of generating new and repeat business in North America. In fact, the use of direct mail has increased 57% over the last 15 years alone. Did you also know that direct mail is a major driver of the North American economy, generating billions of dollars in sales every year. According to the U.S. Postal Service, people spend an average of 25 minutes with direct mail pieces such as sales flyers, promotions, coupons, etc.
Paper because is a campaign launched by Domtar to highlight the key role paper plays in our lives and why it's an environmentally sound choice. Getting your message out in a variety of ways, print or digital, is important. In fact, Domtar even recognizes that print and digital media are complementary forms of communication and both impact the environment. But don't underestimate the power of paper, as Domtar has so wonderfully reminded us. Here are just a few paper facts that caught my eye but visit the Knowledge Center to read more.
- In 2008, advertising mail contributed more than $702 billion in increased sales to the U.S. economy.
- Larger businesses rely on paper for 35% of their marketing budgets, printing direct mail pieces that 81% of consumers still read every day.
- When paper comes from a responsibly managed forest, it actually has a positive impact on the nation's forestland. Paper comes from nature, and it's one of the few truly renewable resources — unlike the fossil fuels that power most electronic devices.
- The forest products industry plants more than 1.7 million trees per day.
- Reading on paper is actually 10-30% faster than reading online
- More than 3.5 million Americans have jobs that directly or indirectly depend on advertising mail - and many more work in companies that process and manufacture paper.
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